Digital Ag: How to Talk to Producers Online
The first time we published this article was in November of 2009. Every tactic within this article has evolved but some surprising core truths remain steady. For fun I’ve left my original references in...
View ArticleFarmers Gain Ground on Communication Technologies
The industry has widely accepted that a media mix to reach farmers needs to include a digital play. However, divvying up that digital budget can be tricky, so it’s important to review the research that...
View ArticleHow Digital Media Changed, and Continues to Change, Ag Journalism
What happens when you combine digital media with ag journalism? Find out in Paulsen Marketing’s latest thought paper, “Digital Media’s Evolution and Impact on Telling Agriculture’s Story.” The paper...
View ArticleNew Research Confirms a Media “Mix”
What is the best way to reach farmers these days? According to the 2012 Ag Media Channel Study released in August, it looks like traditional print and broadcast media still play critical roles in the...
View ArticleDigital Media’s Evolution and Impact on Telling Agriculture’s Story
Digital media has had a significant effect on how ag communicators deliver content to audiences. Paulsen public relations talked with prominent ag journalists and communicators about how digital media...
View ArticleGetting Our Story Straight
If we’ve learned anything from this election cycle it’s that constant repetition of message and content will do one of two things: Either turn off the audience or reinforce the message to a near rote...
View ArticleOne Thing Critical to Farmer’s Market(ing)
This article originally ran in AgencyPost.com on May 22, 2012. This article has since been updated. All industries have a claim to marketing segmentation and specialization. And all marketing firms...
View ArticleSuccessful Marketing’s “One Thing”
The 2012 drought showed us that the producers and agribusinesses we serve face trials unlike any other industry in this country. Their resilience and optimism are reminders of just how fleeting our...
View ArticleRural Lifestylers and the Influence of Online Reviews
Online chatter does influence our purchase decisions. Just how influential are the opinions of strangers? What about experts? How about our peers? Paulsen Marketing surveyed 500 acreage owners to weigh...
View ArticleRural Lifestylers and the Influence of Online Reviews
As marketers, we know that people pay attention to online reviews, communities, chat boards, social media and the like. It’s been researched. But just how much attention are they paying? How...
View ArticleWebsite Conversion Optimization
There aren’t many books I bother reading twice – mainly because there are too many new ones stacked up for me to rehash anything that is older than six months. However, I recently re-read Conversion...
View Article“It isn’t the consumers’ job to know what they want.”
Steve Jobs’ famous quote is at the heart of a series of articles by Douglas Van Praet on tapping into the subconscious to truly understand the impact of branding. Van Praet makes many points in his...
View ArticleHashtag Fail
I was watching TV with a friend this weekend when we saw a commercial that ended with a logo, website and hashtag. My friend, an adult with a graduate degree, said, “Did you know that you can scan...
View ArticleBeyond the Blue Jackets
National FFA Week celebrates Future Farmers of America and encourages us all to think about what their future might be. It’s telling that the week set aside to celebrate FFA always includes...
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